---
title: WHO OWNS MY BANK?
description: Who Owns My Bank?
---

<https://www.inceptioninsider.com.au>

# [WHO OWNS MY BANK?](https://www.inceptioninsider.com.au/who-owns-my-bank)

 Written by [dev](https://www.inceptioninsider.com.au/author/dev) | Dec 14, 2018 11:58:08 PM

Are you with a smaller bank or financial institution? Chances are it’s owned by another. Check out Canstar's complete guide to who owns who in the world of banking.

According to a consumer survey of more than 1,500 people undertaken by People's Choice Credit Union, and released recently, 84% of respondents believed banks should have to disclose who owns them when they advertise, instead of it being buried in the fine print. The survey found some two-thirds of people thought multi-branding was used to trick customers about ownership, while only 30% of people saw it as fair.

The findings echo the results of an Essential Research survey of 1000 Australians conducted earlier this year, which found consumer confusion about multi-branding by the big banks. Just 52% of those surveyed were aware that St George was owned by a big four bank, and only 29% were aware that RAMS is likewise owned.

[Click here](https://www.canstar.com.au/mutual-banking/who-owns-my-bank/) to find out who owns your bank.

[View full post](https://www.inceptioninsider.com.au/who-owns-my-bank)

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